DINZ venison marketing manager Marianne Wilson recently caught up with progress in the off-season P2P Cervena venison marketing trial in Europe. Now in its second year in the Netherlands and its first year in Belgium, she says it is being well-received by chefs and distributors.
Deer Select, the industry’s genetic engine, is likely to make provision in the new season for breeders to record CARLA saliva test results. CARLA is an antibody triggered by internal parasites and trials show that sheep and deer with higher CARLA levels have lower internal parasite burdens.
Winter crops are playing an increasingly important role on deer farms. At the recent national AP workshop in Methven, deer farmers from across the country shared their experiences using brassicas, fodder beet and other sources of feed.
New training resources for new deer farmers are being developed with co-funding from the MPI Sustainable Farming Fund. Existing resources are being fully updated and rewritten so they are suitable for Level 3 distance learning on the farm.