Exporters and DINZ are working hard to increase returns from the whole carcass by increasing demand for new cuts. Promoting these cuts will help keep NZ venison on menus and top of mind until production levels recover.
Deer velvetters are getting better every year at complying with the detailed requirements designed to protect deer welfare and their right to velvet. More than 99% of the 1100 certified farmer velvetters last year complied with all requirements.
New training resources for new deer farmers are being developed with co-funding from the MPI Sustainable Farming Fund. Existing resources are being fully updated and rewritten so they are suitable for Level 3 distance learning on the farm.
Winter has arrived at the AgResearch Invermay deer farm, which is operating as an environmental focus farm. The 370 mature hinds are now stationed on a 3 ha stand-off paddock at one end of a self-feed silage pit. About 300 weaners are now on swedes.