2019 Deer Industry Conference

2019 Deer Industry Conference

Thursday, May 16, 2019 to Friday, May 17, 2019
Lower North

Thanks to all those that attended the 2019 Deer Industry Conference. Proceedings will be available when ready at deernz.org/2019-conference-proceedings


You can watch the conference livestream starting 10.30am on Thursday 16th May above. If you're having trouble viewing, go direct to the YouTube video: https://youtu.be/9_70BSsjB3U If you have any questions, submit them through the YouTube link or twwet #DeerCon19

“Conferencing in the Capital” 16-17th May 2019



10:30am - 10:40am | Conference Welcome | Ian Walker, Chairman, DINZ Board
10:40am - 11:00am | Deer Industry State of the Nation | Ian Walker, Chairman, DINZ Board and Dan Coup, CEO, DINZ
11:00 - 11:30am | Rural and NZ Financial Outlook (Sponsored by Rabobank) | Hamish Midgley, Head Business Development, Rabobank
11:30 - 12:00pm | Conference Part 1 - Reflection | Jamie Fitzgerald


12:45 - 1:00pm | Thoughts from Reflection Session | Jamie Fitzgerald
1:00 - 1:35pm | Technical/Science Programme (Sponsored by DeerPRO) | Catharine Sayer, Science & Policy Manager, DINZ
1:35 - 2:10pm | Other Science | Catharine Sayer, Science & Policy Manager, DINZ
2:10 - 3:00pm | Our Environment Work/Plans | Lindsay Fung, Environmental Stewardship Manager, DINZ

Afternoon Tea

3:34 - 4:15pm | Political Outlook - The Rate of Change. "Politics and Society, a view 5 years out" | Key Note Speaker: Colin James
4:14 - 4:45pm | Environmental Stewardship - Scope and Questions | Open discussion session - MC Jamie Fitzgerald
4:45 - 5:00pm | Summary of the Day | Dan Coup, CEO, DINZ



8:30am - 9:00am | New Zealand Food and Fibre Sector. A discussion about creating our future | Lain Jager, Chairman Primary Sector Council
9:00 - 9:15am | Introduction to the day | Jamie Fitzgerald
9:15 - 9:50am | Environment Session Keynote - Everyday farmers are doing extraordinary things (Sponsored by First Light) | Mark Adams, Chairman, Beef+Lamb NZ's Environmental Reference Group

Morning Tea

10:25 - 11:30am | Venison Session - General Update. Company Updates: Alliance, Duncan, First Light, Mountain River, Silver Fern Farms | Nick Taylor, Deer Industry NZ
11:30 - 12:15pm | Facilitated Session | Jamie Fitzgerald
12:15 - 12:45pm | Public Perceptions (Sponsored by Wilkins Farming) | Anna Campbell, Managing Director, AbacusBio


1:30 - 2:10pm | The success behind the NZ Wine Industry's strategy and delivery | Philip Gregan, CEO, NZ Wine
2:10 - 2:30pm | Summary and Feedback | Jamie Fitzgerald
2:30 - 3:30pm | Velvet Session - Market update and strategies, Regulatory Control Scheme, Velvet Traceability developments and timing | Rhys Griffiths, Market Manager Asia, DINZ and John Tacon, QA Manager, DINZ and Catharine Sayer, DINZ

Afternoon Tea

4:00 - 4:45pm | The Ludemann Story (Sponsored by FMG) | Grant and Ele Ludermann, Owners, EGL Pastoral, Otago
4:45 - 5:00pm | Conference Wrap Up | Dan Coup, CEO, DINZ and Ian Walker, Board Chair, DINZ


The 2019 Annual Deer Industry Conference, “Reflections and directions”, will be held in Wellington starting Thursday 16 May. The NZDFA’s 44th AGM at will be held at 8.30am the same day, followed with the full conference programme commencing at 10.30am through Friday 17 May. More details follow in the March and April Stagline-Online and in the April/May Deer Industry News.



Complete the registration form on your computer (writable fields) and save to your computer. Email saved form to positiveeventsplus@xtra.co.nz


Alongside the reporting of industry activity from DINZ executives and companies in venison, velvet, industry research and the P2P programme, the 2019 conference will have a strong environmental stewardship emphasis. The conference has engaged the services of Jamie Fitzgerald (inspiringperformance.co.nz) who will MC the sessions and lead in developing a deer industry environmental strategy through a series of in conference workshops and feedback gathering. Jamie is “one of the most sought-after management consultants and key note speakers, is a modern day pioneer and has helped thousands of people around the world to bridge the gap between strategy, leadership and high performance culture” and was a standout contributor to the 2013 conference. 

These interactive sessions areas will be illustrated with contributions from 5 outstanding invited speakers.

In order:

1) Perspectives on covering NZ’s political and likely societal emotions will be in 5-10 years’ time. Colin James, Wellington is an experienced NZ political journalist and commentator.

2) Anna Campbell, Managing Director, AbacusBio, Dunedin will present a key note address on a similar theme related to the interaction of livestock farming pressures and the wider societal and political expectations that are rapidly taking a high-profile role in NZ public commentary.

3) Philip Gregan CEO NZ Wine. Philips topic “The success behind the NZ wine industry’s strategy and delivery” will present a comparative and highly successful industry view of the values around positioning and brand allegiance and NZ’s place in that success.

4) The Ludemann story. A comparator success story from the sheep and dairy industries. Reflections by Grant and Ele Ludemann.  As owners of EGL Pastoral sheep, lambs and dairy operations in North Otago and their strategy and at times rocky road to successful pastoral farming. EGL’s business statement, provides a main focus to achieve high quality presentation of stock and milk production that carry a reputation of quality integrity and excellence

5) The environment session a key note from Mark Adams as Chair B+LNZ’s Environmental Reference Group will cover issues such as climate change, water quality, and biodiversity all set for regulatory change in the months ahead.

The event will also feature a presentation of the 2019 Biennial Environmental Awards, The Industry’ Deer Industry Award, and the NZDFA Matuschka Award.

The DFA also will hold pre-conference Branch Chairs, Executive Committee and SAP meetings on Wednesday 15 May before the official programme starts. They will host an informal dinner at the Copthorne on Oriental Bay with the DINZ Board and DFA national and Branch leaders on the evening of 15 May.

Venue and accommodation

The event will return to the Wellington waterfront and Te Wharewaka o Pōneke, the excellent venue used for the 2017 conference and near the large range of Wellington hotels chosen for their convenient access, recent upgrades, good facilities and reasonable rates.

Delegates will be asked to directly book accommodation with their hotel of choice. For the nominated hotels listed below, we have negotiated a 2019 Deer Industry Conference rate. Secure this rate by quoting the Reference number for your chosen hotel where needed (see below).

Because there is no accommodation commission involved, savings are passed direct to you.

We are holding rooms at the following hotels for the deer conference:

Park Hotel
101 The Terrace or 204 Lambton Quay, Wellington
Standard Room (Queen Bed) Wednesday 15 May/Thursday 16 May $180 per night, Friday 17 May $150
Bookings phone 04 260 5000 option 1 or email reservations@parkhotel.nz and use booking reference: Deer Industry Conference 2019

West Plaza Hotel
110 Wakefield Street, Wellington
Standard room $170 per night
Bookings phone 04 473 1440 ext 249 or email reservations@westplaza.co.nz and use booking reference: 445298

Copthorne Oriental Bay Hotel
100 Oriental Parade, Oriental Bay, Wellington
Superior King rooms $219 per night
Bookings phone 04 385 0279 and use booking reference: 6423640

Bay Plaza Hotel
40 Oriental Parade, Wellington
Standard room $155 per night
Bookings phone 0800 857 799 and use booking reference: 74430

Brentwood Hotel
16 Kemp Street, Kilbirnie, Wellington
Standard room $155 per night
Bookings phone 0800 273689 and use booking reference: 80530

Apollo Lodge Motel
49 Majoribanks Street, Wellington
Variety of rooms $150 to $155 per night
Bookings phone 0800 361 645 and use reference: Deer Industry Conference 2019

There are also other choices around Te Papa and downtown Wellington that you may prefer.

Please note that rooms will be released 30 days out from the conference. If you book rooms after then, it is likely you will not receive the rates shown above.

Social – get to the Super Rugby!

Conference goers always enjoy time together to catch up and this year we are planning something a little different. The annual Awards dinner will be on Thursday 16 May at Wharewaka with a farewell event at the conclusion of the Friday session from 5.00 pm followed by bus transfer to Wellington Stadium where the Hurricanes are hosting the Argentinian Jaguares in a late season Super Rugby clash. We have secured a block booking for seating but were not able to book a self-contained hospitality suite as part of the deal, hence the earlier meal.

Live streaming

Sarah Perriam of Perriam Media will live-stream the event on the Deer Industry NZ YouTube channel, on the Deer Industry website (below) & links on the Deer Industry Facebook page available from 10am on Thursday morning. 

Management, registration and sponsorship

Registrations and conference management will be supplied by Wellington-based Melissa Bahler, via Positive Events Plus, aided by the DFA Executive Committee and DINZ staff. Melissa is also the events manager for the NZ Institute of Primary Industries Management and well versed in Wellington’s conference and meeting infrastructure.

We are already experiencing solid inquiries and commitment for support from our traditional sponsors.

As in 2018, in a new move designed to add attraction, a 35% discount will be offered on full registration for the second (or more) registered delegate from the same farming entity.

Registration fee and details of the traditional wonderful support from new and established loyal sponsors are being finalised and will be publicised later this month. See also March’s Stagline Online and on the conference website and featured in April’s Deer Industry News.

Further information

Conference organiser: Melissa Bahler, 027 664 3080, positiveeventsplus@xtra.co.nz

DINZ: details will be updated on this page or or contact Tony Pearse at tony.pearse@deernz.org, 021 719 038

Conference venue: wharewakaoponeke.co.nz (2 Taranaki Street Wellington), 04 901 3333

Thanks to the following sponsors:

Premium Sponsors:


SilverFern Farms     rabobank              


And our other sponsors:


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