At a glance industry statistics

At a glance industry statistics

 

Deer Industry Statistics

 YE Sep  2015 

 YE Sep  2016 

 YE Sep  2017 

YE Sep 2018
Total farmed deer (estimate at YE June) 900,100

834,608

836,337 892,931
Hinds mated (estimate at YE June) 432,275  417, 700 392,289 413,416
Fawns born & alive at 4 months (estimate at YE June) 352,564 321,031 313,212 329,530
FOB revenue (NZD)  $255 mil $246 mil $266 mil $322 mil
Venison (tonnes, exported) 14,869 12,911 11,939 12,132
Venison export value (NZD, FOB)  $174 mil $164 mil $165 mil $198 mil
Velvet export value (NZD, FOB) $39 mil $43 mil $59 Mil $65 mil
Co-products (tonnes, exported) 4,125 3,947 4,025 4,466
Co-products export value (NZD, FOB)  $28 mil $24 mil $30 mil $47 mil
Hides and Leather export value (NZD, FOB) $14 mil $15 mil $12 mil $11 mil

Sources: Statistics New Zealand & Deer Industry New Zealand

(FOB = Free On Board)

New Zealand exports an array of products derived from farmed deer.  Hides and Deer Leather are exported to manufacturers of high-quality leather goods.  Deer Co-Products include items for medicinal use in oriental medicine, as well as offal, bones and fat from deer which are mostly destined for the high-value pet food market.  Venison is the main export for the industry, earning around 70% of the industry revenues.  Deer velvet is a valuable export with many farmers specialising in producing this unique product.

 

Total Deer Industry Export Revenue (YE Sept, NZD millions)    
  2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18
Co-Products  $19.6  $21.5  $28.1  $27.7 $24.4 $30 $47.5
Hides and Leather $22.9  $24.5  $16.7  $14.1 $14.5 $12 $11.4
Velvet  $28.0  $23.8  $27.9  $39.1 $42.5 $59 $64.7
Venison  $198.1  $183.3  $180.9  $174.4 $164 $165 $198
Total  $268.5  $253.0  $253.6  $255.2 $246 $266 $321.6
Source: Statistics New Zealand