The farmed venison industry has a great future if it wins the hearts of the millennial generation. That means satisfying them that our venison systems are environmentally sustainable, particularly our carbon emissions.
Central Hawke’s Bay couple Evan and Linda Potter won the Premier Elworthy Award in the industry’s 2019 environmental awards. They, along with three other farming couples, also took home awards or highly commendeds.
DINZ chair Ian Walker and chief executive Dan Coup have rated the performance of the deer industry against its strategy. Taking a school report card approach, they have given it a B grade for its performance.