VelTrak welcomed by major international customer: A major Korean customer has applauded the deer industry for developing VelTrak, a fully electronic velvet traceability scheme that will be introduced next season.
Consumer demand for NZ deer antler velvet appears to be firming in the main markets, South Korea and China, as well as new growth markets like Taiwan. This is reflected in some reasonable sales of the new season’s crop, says DINZ markets manager Rhys Griffiths.
Many countries and regions have re-imposed hospitality lockdowns in response to a resurgence in Covid-19 cases. Expensive cuts like lamb racks, venison striploins and beef tenderloins are sitting in freezers in Europe and the United States waiting for the restaurants to reopen.