Nov 13, 2025
By Damon Paling, DINZ Trade Strategy Manager
Here’s the latest update on where export licensing stands and what’s ahead.
The Export Licensing Working Group (ELWG) has been making steady progress in working through key focus areas. Recent efforts have zeroed in on licensing requirements, such as adherence to grading standards, control and ownership of an RMP facility, and developing a cohesive marketing approach to ensure New Zealand velvet stands out in international markets.
Our guiding principle is unchanged: export licensing should not create new compliance costs or audits for farmers, nor allow additional costs to creep back onto the farm. The day-to-day work for farmers stays the same.
The benefits of export licensing are tangible, particularly in markets like China, where consumer choice is vast and competition is fierce. For velvet to thrive, overseas buyers need confidence in our product. Through export licensing, we offer that extra layer of assurance and transparency, making it easier for international partners to invest in new product development, sales, and marketing for New Zealand velvet.
Meanwhile, the DINZ executive continues to have regular discussions with the Ministry for Primary Industries on export licensing. In addition, the executive team has been engaging informally with other horticultural groups already operating under export licensing, seeking practical insights and lessons from their experiences. This collaboration is helping to shape a fit-for-purpose framework for the velvet sector.
The goal remains ambitious: to have export licensing operational for the 2026/27 season. For this happen new legislation needs to be introduced to Parliament and thereafter a vote needs to take place amongst farmers and exporters. Stay tuned for further updates as the ELWG continues its work and DINZ keeps advocating for a system that supports New Zealand velvet’s reputation and market success.
But wait! There’s more…
Velvet Export Licensing – What’s it all about?
DINZ has produced a two-page summary of the concept and process. This was sent to all deer farmers last Friday (7 November). If you missed it, you can download it here>>
Continue reading DFA Stagline Issue 215 >>
