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Deer Industry NZ has an active communications programme that aims to inform everyone involved or interested in deer farming about industry activities and other deer-related matters. Our communications include Deer Industry News, an A4 magazine published 6 times a year; DINZ eNews, an e-letter published 10-12 times a year; and Stagline On-line, a monthly e-letter published for the NZ Deer Farmers Association.  

For more about these publications or to subscribe, click here >> All articles, media releases and publications produced by DINZ are searchable below. Stagline On-line is only available to NZDFA members >>

Featured items

NZV Jason Nie 8 News release

Venison market on the move

16 December 2021

Average prices to venison producers have been holding well during December and are sitting about $1.50 a kilogram above where they were at the same time last year. Marketers and DINZ are increasingly confident that a long-awaited market recovery is underway and that returns to producers will continue to increase during 2022.

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Innes Moffat Landing page image News release

Brace yourself, a new normal lies ahead

16 December 2021

In an end-of-year message, chief executive Innes Moffat, says 2021 will leave most of us with mixed emotions. Velvet prices have been great, venison prices have improved and will continue to recover. Looking ahead, he predicts thunder and lightning as the government seeks to rush through its environmental agenda.

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DINZ MIA NoVaxNoEntry News release

DINZ advises caution under ‘Traffic lights’

16 December 2021

The new Covid traffic light system creates a new level of complexity for anyone who has staff, for organisers of deer industry events and for DINZ itself. Moffat advises anyone organising a deer industry event take a cautious approach in order to protect family, staff and visitors.

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Southland EnvAP 2018 0927 lores DINZ eNews

DINZ news in brief | Issue 83

16 December 2021

New environmental stewardship manager | VelTrak: thank you | Greenhouse gas consult coming | Big BERSA might help us and more

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DIN issue 111 Landing page image Deer Industry News

Deer Industry News Issue 111 December 2021/January 2022

1 December 2021

Sustainable development model at Queenstown | Water Quality Research | Regenerative Agriculture | Profile of a Deer Industry Team Man

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Recent updates

VenPromo 2 News story image News release

18 November 2021

Venison recovery underway

The usual drop in farmer returns for venison that follows the spring chilled export season is expected to be much smaller this year. After reaching peak of around $7.10 a kg in October, average prices to deer farmers eased to around $6.90 a kg in mid-November and are expected to stay around that level at least until the end of the year.

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SeoulCeremony crop 2021 11 News story image News release

18 November 2021

Deer velvet enjoying strong demand

The 2021/22 deer velvet season has opened on a strong note, with prices up 10 to 15 per cent on last season’s close. This reflects strong underlying consumer demand, as well as the concern of overseas buyers to secure stock in advance of any possible Covid-related supply disruption.

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COVID 19 If you are sick social media tile News story image News release

18 November 2021

Who will look after the deer if Covid arrives?

In the event of a Covid-19 outbreak on a farm it may only be a matter of hours before health officials decide where the infected people and any close contacts will be isolated. Planning for this worst-case scenario is extremely important.

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Fawn in grass DINZ eNews

18 November 2021

DINZ News in Brief | Issue 82

Interested in becoming a board observer? | Full steam ahead on the farm | Study aims to unpick the chemistry of deer grazing behaviour | VelTrak VSD - don’t say ‘No’ if you don’t mean it

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KGC CheonNokSam News release

18 October 2021

Velvet strikes a confident note

Velvet companies and Deer Industry NZ (DINZ) are reporting strong underlying demand for NZ deer velvet antler in major Asian markets. The season begins in October each year and runs through to late January.

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Burger and wedges News release

18 October 2021

Bright future predicted for farm-raised venison

Venison has a great long-term future, say venison marketers. They predict a steady recovery in prices to farmers in the next 12 months as traditional markets recover and new markets bear fruit.

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AdvancePartyWorkshop News release

18 October 2021

Successor programme for P2P taking shape

As the deer industry’s seven-year Passion2Profit (P2P) programme enters its final year, design work for a successor programme is well advanced. P2P is the Primary Growth Partnership between DINZ and the Ministry for Primary Industries that launched in 2015.

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Jacqu Anderson lores DINZ eNews

18 October 2021

DINZ news in brief | Issue 81

NZDFA branch chairs meet online| VelTrak use increasing as season gets underway | Great book published about 50 years of deer farming | Covid is coming, so be prepared and more!

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DIN magazine Landing page image Oct Nov 2021 Deer Industry News

15 October 2021

Deer Industry News Issue 110 October/November 2021

Customers returning to restaurants in Europe | Hawke's Bay AP day | US retail activities | Next Generation stays farmside

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Lindsay Fung - Landing page image Media release

29 September 2021

Deer farming lobby builds on environmental strengths

Dr Lindsay Fung has been appointed producer manager at DINZ. He is currently the organisation’s environmental stewardship manager. DINZ is now advertising for a new environmental stewardship manager to replace Fung in his current role.

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port of rotterdam container ship cma cgm News release

17 September 2021

Venison demand improves, but shipping remains dire

The gradual opening up of Europe on the back of growing vaccination rates is good news for venison producers. There’s healthy demand for chilled venison from restaurants opening for the game season – the challenge for exporters is getting it there.

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NZV Chef Shen 6

17 September 2021

NZ venison on the menu in top restaurants in China

Marketers of New Zealand farm-raised venison are moving beyond the test kitchen and into leading restaurants in China. The aim is to find a profitable place for venison in the massive Chinese food market.

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Velvet being scanned in a packhouse to generate an eVSD for farmer approval news story image DINZ eNews

17 September 2021

DINZ news in brief - 17 September 2021

VelTrak goes live | VelTrak quick-start guides on their way | New velvet grading chart | Getting to know your number and more.

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cycle of lungworm Deer Industry News

30 August 2021

Cervidae Oral article: Correction

The article “First triple active oral drench for deer” pertaining to the launch of Cervidae Oral, published in the Deer Industry News issue 109, August/September 2021, pp20-21 contained an error regarding the efficacy of Cervidae Oral against lungworm.

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VelTrakBuyersTaitCentre 20210727 104125 News release

20 August 2021

Buyers get hands-on with VelTrak scanners

Velvet buyers, agents and packhouses from across the country are now familiar with the hand-held scanners they will be using to scan VelTrak tagged deer velvet this season. Almost everyone who will be using a scanner in the 2021/22 season attended one of five buyer meetings held in July.

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BBQ day 6 News release

20 August 2021

Spontaneous outbreak of enthusiasm in the shadow of Covid

It may have been a bitterly cold day in much of the country, but a good number of Kiwis dusted off their barbecues and cooked a venison-based meal on Saturday 7 August, the world’s first Venison BBQ day.

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slope DINZ eNews

20 August 2021

DINZ news in brief - 20 August 2021

Covid-19 Level 4 – it’s not business as usual | Need to go to town to pick up some drench? | Great vibes from up the coast | Reduce the risk of Covid transmission | Overseer still useful despite bad rap | Tony Pearse retiring and more...

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DIN magazine 109 Deer Industry News

11 August 2021

Deer Industry News Issue 109 August/September 2021

Next Generation head to Queenstown, US Retail Venison, Velvet Workshop, Tech Expo Report and more...

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Drenching weaners Richard Hilson website teaser image News release

16 July 2021

Welcome expected for new deer drench

The first triple-active oral drench for deer, Cervidae Oral, will be available from rural supplies stores and vets from 1 September. The three actives in the drench are mixed in ratios tailored specifically to deer. The new drench has a 28-day withholding period.

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SFFChina VenisonRibs 2021 07 website teaser image 2 News release

16 July 2021

Farmed venison scores at major international competition

Grass-fed venison ribs and venison cubes marketed by Silver Fern Farms have been selected as two of the Top 50 products entered in the 17th SIAL China Innovation Competition – one of the world’s biggest food and beverage events.

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Rob Gregory website teaser image News release

16 July 2021

Changing of the Deer QA guard

DINZ has appointed a leading specialist in farm animal welfare, Dr Rob Gregory, as general manager, quality assurance. He replaces John ‘JT’ Tacon who is retiring after working for deer industry organisations for more than 30 years.

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Pamu Deer Milk teaser image for website DINZ eNews

16 July 2021

DINZ news in brief - 16 July 2021

DINZ to submit on proposals for freshwater farm plans | Mandy Bell new DINZ director | NZ Venison BBQ day 7 August | Pamu deer milk nutritional study | Know your number? | VelTrak: don't keep putting it off! | Nitrous oxide is a hell of a gas | Restaurant closures hit UK deer farms too | Taupo deer farmer takes out Rabobank award and more...

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FinishersCrop website teaser image News release

16 July 2021

Venison farmers taking a long-term view

Prices for venison animals during the traditional spring game season are expected to be only a little more than last year. However the contracts on offer from marketers this year are likely to be for larger volumes than in 2020, which means average prices across all venison animals may be higher.

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DIN magazine 108 Deer Industry News

18 June 2021

Deer Industry News Issue 108 June/July 2021

Conference coverage: Find out what was covered at the 2021 Deer Industry conference. Virtual Tours: Keeping key Korean customers in touch with Kiwi farmers and science. Canterbury floods: Deer farmers region face huge stock recovery challenges and more...

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Ian Walker News release

31 May 2021

Venison marketers unleash creative energy

“It is hellishingly frustrating to be a producer of one of the world’s most healthy and delicious proteins and to lose nearly all your top-end customers overnight. It’s never happened before. Not for New Zealand food producers anyway.”

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Blur DINZ eNews

31 May 2021

DINZ news in brief - 31 May 2021

Award winner breaks the mould | Great conference in the south | STOP PRESS: South Canterbury deer farmers hit by storm | Registered for VelTrak yet? | Know your GHG number; it matters | Need help with your winter grazing plan or GHG numbers? | Damien O’Connor on hot topics and more...

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P5180459 0 News release

31 May 2021

Global food brands seeking farmers with a plan

Global food brands, consumers and investors are looking for the proof that food producers are acting in an ethical and environmentally sustainable manner. New Zealand farmers agree that one of the best way to do this is for each farmer to have a robust farm environmental plan.

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Sally and Grant Charteris 0 0 News release

26 May 2021

Hawkes Bay farmers win premier deer environmental award

The winners of the 2021 Elworthy Award, the premier environmental accolade for deer farmers, are Grant and Sally Charteris, Forest Road Farm, Central Hawkes Bay. The award was presented at the Deer Industry Conference in Invercargill earlier this month.

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veltrak deerhub homepage Media release

1 April 2021

VelTrak™ coming down the line

Good progress is being made with the roll-out of VelTrak™, the new electronic track and trace system that is being introduced in readiness for the 2021/22 velvet season. Registration for vets and buyers opens on 6 April and for farmers on 3 May.

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Potters 1 1 DINZ eNews

29 March 2021

DINZ news in brief - March 2021

Central Hawke's Bay deer farmers Evan and Linda Potter win the National Ballance Farm Environment Award (BFEA) | DINZ submitting on Climate Change Report on behalf of deer sector | Velvet boots on the ground in China

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DrenchingWeaners crop2 RHilson 2017 0 News release

22 July 2020

It’s official: progeny of high-CARLA sires can grow better

Deer farmers have a new tool available in their fight against one of their industry’s most productivity-sapping animal health challenges: internal parasites.

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