China has signalled changes to its rules for imported velvet used in Traditional Chinese Medicine (TCM), meaning upcoming changes in New Zealand frozen velvet exports. Read on for further information.

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The new centre-right coalition, led by the National Party, means a probable slowdown in the pace of change for farmers, but not a reverse in the direction of travel, writes Deer Industry NZ (DINZ) chief executive Innes Moffat. DINZ wish list is for policy allowing deer farmers to thrive, celebrating good land stewardship and not condemning all to “death by a thousand consents.”

The first two health functional food claims, with extracts using New Zealand velvet, have now been approved by Korea’s food safety authorities, aimed at improving prostate function and anti-fatigue. It is also the start of an exciting new era for New Zealand velvet in its top market.

Demand for chilled New Zealand venison in Europe continues to be strong, marketers are reporting, supporting venison contract prices up to $10.50 per kg. Slow growth has limited supplies this Spring, meaning some customers have missed out on volumes.

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