• Are you upper-income, 39 years old, married and female?
• China venison market growing
• Research thrust continues
• NAIT and government talk tough on compliance
• Building the Cervena® premium
• Venison prices soften, but still travelling well
• Seven environmental groups meeting

The 2019 Deer Industry Conference next month and is expected to be a cracker. Delegates will have a hand in developing an industry environmental strategy before heading to the Cake Tin to see the Hurricanes take on the Jaguares.

A new system for tracing tagged velvet as it moves through the supply chain is being developed. Feedback is now being sought from farmers, veterinarians, buyers, exporters and others in the supply chain. 

Deer farmers wanting to ‘do their bit’ to reduce the impact of climate change can plant trees to absorb carbon in areas being fenced off to improve water quality. But at present there are no major changes, short of reducing production, they can make to reduce their greenhouse gas emissions.

Demand for NZ deer velvet is continuing to rise on the back of a growing market for health foods in South Korea. Deer velvet products are a small but rapidly growing segment in this market, which is dominated by red ginseng.

• ​Rural professionals to bone-up on deer
• Climate change policy needs to be workable
• Gearing up for Summer Cervena
• Strong environmental theme for May conference
• Rockvale the Supreme Rising Star
• Elk pioneer dies
• ‘Zombie deer disease’ a timely wake-up call

Deer farmers can expect a return this year to the normal pattern of seasonal demand, which sees venison schedule prices peaking in spring each year. This premium rewards farmers who are able to carry finishing deer through the winter to meet chilled season demand from Europe.

• No farm environmental plan? We can help
• Conference, the environment and the Jaguares
• Make sure overseas visitors are not a biosecurity risk
• Gee it’s a GIA
• Consider 5 in 1 vaccination
• Deer Fact index in Deer Industry News
• Young farmer rewarded for his interest in deer
• Deer milk wins more headlines

Farmed deer numbers increased in 2018 for the first time in decades. The increase in hind numbers of around 5 per cent is seen by DINZ as sustainable if it is repeated in coming years.

The Nelson wild-fire continues to be a major worry for deer farmers in the area. The good news is that there has been no loss of human life. Nor are any farmed deer known to have died.

• Record price for a stag sold at auction?
• New velvet tags being investigated.
• The dream – no recording, no paperwork.
• Keen demand for environmental help.
• Birth year is important.
• Progress with Deer Select.
• Handling focus in latest Deer Facts.
• More ECan paperwork for farmers.
• Alliance opens new Southland venison plant.
• Have a wonderful festive season.
• AgResearch joins the festive fun.

Aucklander John Ramsey has been deer farming for 30 years but he had never entered a velvet competition until last year when he entered the Xcell Rising Stars competition. Having tasted success there, he entered this year’s Velvet Nationals where he swept the field.

Velvet marketers say a good spring, with plenty of pasture growth, meant the antler harvest this year began about two weeks earlier than past years. Buying activity began strongly in late-October, with prices for the traditional Korean styles fully firm on last season’s close.

• Levy changes for new season
• Farm environmental help available
• Firm venison prices predicted
• A very sad time for the Wallis family
• MPI gives industry's own auditors the tick
• How serious is FE in deer herds?
• Less stress makes for a happier farm
• Corn taps free nitrogen

The velvet market during the 2018-19 season is expected to be reasonably stable, with consumption in Asia increasing in line with production growth in New Zealand.

Apart from a brief downward dip in prices two years ago, driven by uncertainty about regulatory changes in China, NZ velvet production and prices have increased for eight years.

Pamu Deer Milk won the Most Novel Product award at the NZ Food Awards. Produced by Pamu and their partners, the McIntyre family of Southland, the milk is a triumph of animal husbandry and innovation at all levels. Read about the McIntyres' experience milking red deer here >>

• ​Proposed levy increase under discussion
• Looking for help with your Farm Environment Plan?
• Wintering systems in the spotlight
• Active promotion of Cervena® in Europe
• New technology a double-edged sword?
• Deer Facts in DIN
• Deer museum for Wanaka
• Moa brews the first deer beer

Amendments to the National Animal Identification and Tracing (NAIT) Act, passed under urgency in parliament last week, are designed to make the NAIT system more effective.

DINZ chief executive Dan Coup says NAIT was set-up to enable the movements of cattle and deer between properties to be tracked accurately and quickly.