Summer Field Day

  • Date
    16 Feb - 16 Feb
  • Time
  • Location
  • Cost
    Pay your own way for dinner

Southland Deer Farmers' Association

Summer Field Day

In Association With
Alliance Group Limited

February 16 2023

Optional Plant Tour from 9:00am

Main Programme from 2:00pm followed by
drinks and dinner

The Southland Branch is holding a field day covering venison processing and marketing at the Alliance Lorneville Plant and the Makarewa Country Club (Cnr Pomona Rd & SH 6).


Plant Tour - Lorneville Venison from 9am

Alliance will host up to 15 people each hour covering the yards, venison chain and
further processing department.

Plant tours will take place at 9:00, 10:00 and
11:00am and take an hour to complete.

Bookings are required – see RSVP below.

Afternoon Speakers – Makarewa Country Club from 2pm

Alliance Group

- International Market Update
- Premium Brand/Innovation Update
- Venison vs Lamb boning demonstration
- Product tasting and general Q&A session

Deer Industry New Zealand

There are lots of exciting things happening at the moment, which we will be looking to
get in front of deer farmers for inspiration and feedback including:
- DINZ refreshed strategy. Recently released five-year strategy aimed at facilitating the
industry’s recovery and building confidence in a sustainable and profitable future.
- Nature’s superpower™. A new way of telling the deer farming story, Nature’s
Superpower™ has been developed by DINZ to help the sector tell a consistent story
about New Zealand’s venison and velvet products.
- New MPI funding

Drinks and Social Hour

Dinner at MCC

For those who book (pay your own way).

Please RSVP to Jane Campbell (SDFA secretary) at or Ph

- Number attending
- Which plant tour you will join (9:00, 10:00 or 11:00am)
- Whether you will require a meal at the MCC in the evening
- Any questions you’d like to ask AGL or DINZ staff