Aug 27, 2026
Deer Industry New Zealand has released its State of the Industry: Mid-Year Update 2026 report, providing a snapshot of the key trends, opportunities and challenges shaping New Zealand's deer industry.
The report highlights encouraging signs that the national herd has stabilised following several years of decline, with increases in hinds mated and fawns weaned providing a positive signal for future growth. It also examines venison market performance, developments in the velvet sector, progress in key export markets, farm cost pressures, and more. Based on the latest industry, market, and economic data, the report is designed to support informed decision-making across the sector.
To view the State of the Industry report, click here >>
